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Category Archive

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Infographics Anonymous | Content & Marketing Weekly

In Content Marketing, Marketing by Backbay.comMarch 5, 2016Leave a Comment

Apple on Twitter, stealing from Instragram, exploiting Slideshare, building explainer videos, startup maniacs and much more.

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Content Marketing and the Difficult Art of Storytelling

In Content Marketing by Backbay.comFebruary 28, 2016Leave a Comment

Products don’t tell stories. People do.

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How to Write a Product Review

In Content Marketing by Backbay.comFebruary 5, 2016Leave a Comment

Reviewing a product is a great and easy way to generate content for your organization and to raise your own visibility as an expert. A how-to guide to product reviews.

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What is Content?

In Content Marketing by Backbay.comFebruary 3, 2016Leave a Comment

In a previous article, we briefly laid out a methodology that allows organizations to steam content. In this second installment, we’ll look at the concept of “content” and at what it really means.

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The Good, the Bad and the Useful

In Content Marketing by Backbay.comFebruary 1, 2016Leave a Comment

A few thoughts and experiments on turning other people’s bad content and posts into a source of good material for your own profit.

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The Lean Content Generation Machine

In Content Marketing by Backbay.comJanuary 23, 2016Leave a Comment

A walk through the essentials of a lean process which will ensure that you and your organization will have access to a constant stream of material and content. Get ready of a decade of changes!

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What to Write? A First Dip Into Content Marketing

In Content Marketing by Backbay.comJanuary 16, 2016Leave a Comment

Content marketing is something you need to get into if you want to keep up with the competition. Here’s one way to make it easier to come up with content regularly.

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