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Confessions of an addict. I’m hooked on Dunkin’ Donuts (the App, that is).

In Marketing by Brian BenkoFebruary 9, 2016Leave a Comment

Suddenly, I have a Dunkin’ Donuts credit card in my wallet. And I keep the Dunkin’ Donuts app readily accessible on my iPhone. I’m “running on Dunkin'” as I’m writing this!

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Scared and Scarred — A week of WordPress news

In WordPress by Backbay.comFebruary 6, 2016Leave a Comment

A curated list of WordPress news, bits and pieces that made it in the first week of February 2016.

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Throwing acronyms in the wind – A week of Drupal News

In Drupal by Backbay.comFebruary 6, 2016Leave a Comment

A curated list of Drupal news, bits and pieces for the first week of February 2016

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How to Write a Product Review

In Content Marketing by Backbay.comFebruary 5, 2016Leave a Comment

Reviewing a product is a great and easy way to generate content for your organization and to raise your own visibility as an expert. A how-to guide to product reviews.

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What is Content?

In Content Marketing by Backbay.comFebruary 3, 2016Leave a Comment

In a previous article, we briefly laid out a methodology that allows organizations to steam content. In this second installment, we’ll look at the concept of “content” and at what it really means.

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The Good, the Bad and the Useful

In Content Marketing by Backbay.comFebruary 1, 2016Leave a Comment

A few thoughts and experiments on turning other people’s bad content and posts into a source of good material for your own profit.

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Optimize now! — A week of WordPress news

In WordPress by Backbay.comJanuary 31, 2016Leave a Comment

A curated list of WordPress news, bits and pieces that made it in the last week of January 2016.

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Flights and Figures – A week of Drupal News

In Drupal by Backbay.comJanuary 30, 2016Leave a Comment

A curated list of Drupal news, bits and pieces that made it in the last week of January 2016.

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User Personas and Social Media

In Marketing by Backbay.comJanuary 28, 2016Leave a Comment

User personas are synthetic profiles of your key customer metrics. Use social media to build dynamic user personas and improve your product.

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Can you read this?

In Social Networking by Backbay.comJanuary 24, 2016Leave a Comment

You can easily augment your social post with an image. Yet there are still a lot of ways to get it wrong. Here are a few rules and hints to follow in order to get this combination right.

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