Products don’t tell stories. People do.
Marketing Wars | A week of marketing news
Find out how to untangle the mysteries of the dark funnel, and other important issues in the world of online marketing this second week of February 2016.
Confessions of an addict. I’m hooked on Dunkin’ Donuts (the App, that is).
Suddenly, I have a Dunkin’ Donuts credit card in my wallet. And I keep the Dunkin’ Donuts app readily accessible on my iPhone. I’m “running on Dunkin'” as I’m writing this!
User Personas and Social Media
User personas are synthetic profiles of your key customer metrics. Use social media to build dynamic user personas and improve your product.